A New Logo Designed by Our Team for AA Mensucat / Attal Group

The logo was designed to help explain and firmly establish the brand name in the minds of the audience, while also strengthening the connection between the brand and its customers.

In this design, we transformed a collection of forms, each carrying a different meaning, and brought them together around the shape of the cotton flower, which represents the company’s main raw material.

The lines were inspired by the textures of rain-fed fabric and industrial textiles, then coordinated with elements drawn from rock and soil textures. Together, these elements create a visual composition that reflects the collaboration of all these natural components in producing a product that grows from this الأرض, is nourished by rainwater, rises from the rocks, and is crafted with care and passion.

This concept resulted in the final symbol featured in the logo, alongside the company name.

Our choice of green, classic beige, copper brown, and white was intentional, as these colors represent the complete formation of the cotton plant.

These colors directly reflect the company’s services and its relationships with customers, symbolizing quality, value, and strength:

• Green: inspired by the stem of the cotton plant, a color considered one of the most environmentally balanced tones.
• Classic Beige: a color of harmony and comfort, positively influencing the viewer while highlighting dimensions and evoking calmness and elegance.
• Copper Brown: derived from the root of the cotton plant, which holds the cotton seed within the soil. This color conveys energy and expresses strength, one of the company’s key qualities.

The pattern work was also developed based on carefully selected and repeatedly drawn segments of the logo, coming together as a distinctive visual composition that expresses the spirit and purpose of the brand identity.

This identity is considered one of the more complex ones because of the many messages it carries. Through our work, we aimed to simplify these ideas and place them in a clear and effective framework that fulfills the intended goals of the project.

We always strive to offer you the very best.