A New Brand Identity Designed by Our Team for Jawish Trading

Jawish Trading is a leading Syrian company based in Aleppo, founded in 2007, and specialized in the trade of automotive spare parts.

Brand Identity Concept:

The logo was designed in a typographic style, a type of logo design that helps reinforce the brand name in the audience’s mind and makes communication between the brand and its customers easier and more memorable.

In the concept development, we merged the letter J from Jawish with the letter A from Ahmad, and integrated them with visual elements inspired by car engines and mechanical auto parts, resulting in the final symbol used in the logo alongside the company name.

We selected black, red, and white as the primary brand colors, as they reflect the values of strength, trust, and quality, which directly represent the company’s services and the way it deals with its customers.

• Black: primarily expresses leadership and strength, while also conveying a strong sense of safety and confidence in the quality of the product.
• White: is commonly associated with honesty, purity, new beginnings, renewal, perfection, and precision.
• Red: is a color known for its value and lasting energy, which is one of the company’s most important characteristics.

The visual patterns were developed by extracting specific segments from the newly created logo and repeating them in a carefully studied way to create a distinctive graphic composition that expresses the spirit of the brand identity in an attractive and suitable manner.

We always strive to offer you the very best.

Presenting the brand to our audience and discussing their opinions helps our team define unique visions and execute them with greater precision over the long term.