A new visual identity developed by Cello Graphics for Sada FM, a Syrian radio station based in Aleppo.

Our approach focused on preserving the original logo while developing a refreshed visual identity inspired by its distinctive lines, structure, and overall form.

We retained the brand’s original color palette to preserve its identity and recognizable character, while enhancing it through carefully selected gradients and artistic color combinations to create a more dynamic and cohesive visual experience.

We developed a collection of custom patterns inspired by the logo, extracting specific geometric elements from its structure and transforming them into distinctive visual compositions. These patterns were designed to reflect the station’s personality and broadcasting identity while maintaining consistency across various applications in line with international design standards.

By exploring and arranging these geometric elements, we created a flexible visual system that combines creativity, balance, and functionality, delivering an artistic result that meets both the client's vision and our creative standards.

The project also included the design of corporate stationery, correspondence materials, envelopes, and various office essentials, all carefully aligned with the station’s updated visual identity.

Additionally, we designed custom apparel for Sada FM's team to wear during outdoor broadcasting activities and field assignments.

The designs presented here represent only a small selection of the complete project. More applications and executed works will be showcased soon.

We sincerely thank Sada FM for placing their trust in Cello Graphics. We wish the station continued success and look forward to seeing the positive impact of its renewed visual identity.

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