A large-scale outdoor advertising campaign designed by the Cello Graphics team for Sada FM Radio.

Sada FM is one of the leading Syrian media outlets, distinguished in its field. It is the first radio station to launch from the city of Aleppo with its own equipment and staff after the city began to recover from the effects of war.

The radio station first launched its experimental broadcast in 2020.

Sada FM has delivered outstanding performance through its local team with a global vision, offering a variety of programs and distinctive segments. It has also excelled in broadcasting Syrian Premier League football and basketball matches, making a significant difference and changing the concept of live sports broadcasting locally, while raising technical standards to the highest possible level.

Advertising Campaign Description:

Through this series of designs, we aimed to illustrate the radio station's expansion across Syrian governorates and deliver friendly messages expressing pride in reaching these cities, along with messages of love from Aleppo to its sister cities across Syria.

We used a collection of distinctive photographs of historical and archaeological landmarks that represent the history and heritage of each city.

These images were harmoniously combined with modern and traditional tools used in audio broadcasting media.

We created a series of lines representing sound waves and drew additional lines over the images and historical landmarks to highlight them and emphasize the strength, spirit, and vision of young people in removing the effects of war and reinforcing the concept of reconstruction.

This was achieved using the sketching technique, an illustrative drawing method that focuses on highlighting the essential details of the subject being drawn.

Adding artistic touches to the work and presenting it in the radio station's visual identity colors gave the advertising campaign a unique and distinctive character.

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