A new visual identity developed by Cello Graphics for WALK SPORT.

It is a leading company specialized in the manufacturing of sports shoes, affiliated with its parent company, Kadrou for Shoe Manufacturing and Trading. Founded in the city of Aleppo, the company distributes its products throughout the Syrian Arab Republic and exports them to neighboring countries.

Visual Identity Description:

The logo was designed in a simple style in order to preserve the simplicity of the appearance and ensure easy communication with the audience.

This type of logo design helps establish the brand name in the mind of the audience and strengthens the connection between the brand and its consumers.

We combined the letter (W) with a projection of a circular motion path in a specific way to create a form that suits the company’s aspirations in expressing itself through this logo.

The movement used in the design clearly expresses performance and energy, and the goal was to create distinctive visual imagery for the brand.

Our choice of blue and orange as the primary colors was based on the fact that these colors express growth and activity, while also conveying the positivity, vitality, and energy of this brand. Therefore, when we added these colors to the designed graphics and the presented ideas, the result was a fully integrated, highly motivating sports brand.

Blue: primarily expresses imagination, expansion, and inspiration. It also indicates a love of life and wide open spaces, and conveys depth and confidence.

Orange: a combination of red and yellow, it is considered one of the warm colors and is characterized by excitement, strength, and clarity.

The work on the patterns was based on drawing specific sections from the letter W and repeating their projections to create a group of distinctive patterns that appropriately and attractively reflect the spirit of the visual identity.

We always strive to offer you the best.

Presenting the brand to our followers and discussing their opinions helps our team identify unique visions and execute them more precisely over the long term.