A New Visual Identity Designed by Cello Graphics for BRAND Store Chain

BRAND is a Syrian retail chain established in 2020, specializing in the sale of gifts, all types of accessories, and leather goods. The chain operates several stores throughout the city of Aleppo.

Visual Identity Description:

The logo was designed in a Wordmark style to maintain a simple appearance.

This type of logo design, which features only the company name without any symbols or icons, helps establish the brand name in the audience's mind and facilitates communication between the brand and its consumers.

We chose green as the primary color, with beige and gray as supporting colors, as these colors represent growth, confidence, and many of the qualities that the chain adopts in providing its services.

Green: Primarily represents sophistication, growth, and youthfulness, while inspiring feelings of hope and happiness in the audience.

Beige (Ivory): Considered a timeless color, characterized by value, dignity, and neutrality, which are among the chain's most important qualities.

Gray: Gray is not considered a color in itself, but rather a shade between white and black. It primarily represents value and precision, which are among the chain's most prominent objectives.

The pattern design was based on carefully drawing and repeating specific sections of the letter B, creating an artistic composition that reflects the spirit of the visual identity in an appropriate and attractive way.

We also incorporated lines into the graphic design to highlight the attention to the smallest details, which the chain considers a distinctive part of its approach.

We always strive to offer you the best.

Presenting the brand to our followers and discussing their opinions helps our team identify unique visions and execute them with greater precision over the long term.