A New and Refined Visual Identity Designed by Cello Graphics for Al Khawam Coats

Al Khawam is a Syrian company established in the city of Aleppo, specializing in the production of all types of women's coats and related apparel.

Our design team worked on creating a complete visual identity while redesigning and developing the company's logo, aiming to communicate its goals and values to the audience.

Visual Identity Description:

In developing the logo, we adopted a direct design approach combined with a simple integration concept to convey its meaning in an elegant and straightforward way.

The logo concept was based on extracting illustrative lines from the silhouette of a mannequin and elegantly combining them with the first two letters of the company's name. This integration created a visually balanced and distinctive logo that clearly reflects the company's ideas and principles.

We selected gold as the primary color, supported by black and white, as these colors represent craftsmanship, attention to detail, and many of the qualities the company embraces in manufacturing its products.

Gold: Directly represents sophistication and luxury, reflecting beauty, strength, and elegance.

Black: Represents dignity, balance, and strength.

White: Symbolizes clarity, transparency, and credibility.

The pattern design was based on creating geometric circles arranged randomly, combining colored and outlined shapes with artistic borders. Together, these elements form a distinctive visual composition that reflects the spirit of the brand identity in an attractive and harmonious way.

We always strive to deliver the best.