A New Visual Identity Designed by Cello Graphics for Al Shahba Roadside Advertising Pole Company

Al Shahba is a Syrian company established in the city of Aleppo, officially licensed by the Syrian Ministry of Information. The company manufactures its advertising poles and related equipment in Aleppo.

Our design team developed a complete visual identity for the company, aiming to highlight its characteristics and objectives through the outdoor advertising services it provides.

Visual Identity Description:

In designing the logo, we adopted a direct and clear approach to illustrate the concept of the proper distribution of the company's advertising poles.

The logo concept is based on combining directional symbols with sections of the advertising poles and their projections, highlighting their angles to create, together with the company's name, a distinctive and purposeful logo that reflects the company's personality and ideas.

We selected gold, black, and white as the primary colors, as they represent quality, craftsmanship, and many of the values the company embraces in delivering its services.

Gold: Directly represents sophistication and luxury, reflecting beauty, strength, and a strong sense of value.

Black: A color that absorbs all colors of the spectrum, conveying dignity, balance, and strength.

White: Represents clarity, transparency, credibility, and purity.

The visual design was built around lines, arrows, and sections of advertising poles, exploring how these elements could be used in distinctive visual compositions that attract the audience's attention.

We also developed unique patterns using symmetry and the carefully planned arrangement of elements extracted from the logo.

We are always eager to explore new ideas.

Exploring diverse design approaches and understanding the brand's background helps our team identify unique creative visions and execute them effectively over the long term