A New Visual Identity Designed by Cello Graphics for Primar Pharma, a Cosmetics Manufacturing Company

Primar Pharma is a Syrian start-up company in the field of cosmetics and skincare, established in 2020. A complete visual identity was created for the company, which is based in the city of Aleppo, through which we highlighted the essence of the company and the nature of its product manufacturing.

Visual Identity Description:

In designing the logo, we adopted a simple and uncomplicated style in order to communicate the company’s goal in producing natural products with clarity and ease.

The idea of the logo was based on combining the first letter of each word, P + P, and shaping them in a way that reveals the form of a leaf.

We chose green in its different shades, as these colors refer to the pure nature from which the company derives its raw materials.

Green is considered one of the stable colors, environmentally balanced, and among the safest colors. In terms of taste and preferences, it is regarded as a beautiful color and one of the primary colors that does not suggest rigidity in dealing. Green also represents new steps, new beginnings, diversification, and change.

When the color green is adopted in designs, it reflects a dimension of balance, elegance, and stability.

White is the color of clarity and signifies transparency and credibility, while also symbolizing purity and glory.

The work was also based on plant nature and the possibility of using it in life in a healthy and beneficial way through the botanical illustrations shown in the logo and patterns.

Our use of botanical patterns gave a clear impression of the nature of the product being offered.

We are always eager for new ideas.Diverse design approaches and the background of the brand help our team define unique visions and execute them effectively over the long term.