A new visual identity designed by our team for El Kood, a company specialized in technology solutions.

Brand Identity Concept

In creating the new visual identity, we focused on clarity, structure, and precision to highlight the company’s strength in delivering creative and practical technical solutions. The identity was developed to communicate professionalism and reliability, while also encouraging the audience to take action, whether through inquiry or purchase.

Color Concept

The use of yellow, red, and blue, along with their tonal variations, was inspired by the functional and service-oriented nature of the technology world. These colors were chosen to reflect contrast, diversity, and flexibility, symbolizing the company’s ability to provide a wide range of solutions tailored to different client needs and aligned with their vision.

Logo Symbol

The symbol in the company’s logo was inspired by the idea that the company exists to solve complex technical challenges and difficult problems that require expertise, intelligence, strength, and precision in decision-making.

This concept reflects El Kood’s mission: using advanced and effective methods to deliver real, direct, and efficient solutions.

Typography

The typeface was selected with an innovative approach to ensure that it is clear, readable, and visually strong within the overall design. This choice aligns with the company’s disciplined and professional way of working, guided by clear standards and structured processes.