A New Visual Identity Designed by Cello Graphics for KOUKEH Trading Company

Visual Identity Concept:

In designing the logo, we adopted a modern and powerful style to reflect the company’s professional character and its reliance on clear, effective, and trustworthy trading methods.

We combined five stars, symbolizing a high standard of service, with a royal crown, which represents prestige, authority, and excellence, along with the letter K, to create a strong and distinctive brand mark.

Our choice of black and white conveys a sense of strength, dominance, and professionalism, qualities that align with the company’s image and business values.

The gold color symbolizes radiance, wealth, and control, while also representing power, purity, and glory.

The selected typeface reflects the company’s full commitment to precision and consistency in every aspect of its work.

The decorative pattern was inspired by the symmetrical lines incorporated into the logo, reinforcing the harmony and structure of the design.

The use of gray and its shades helped create a visual impression that reflects the nature of the goods and services provided by the company.